Can you do it? Will it work? Is it worth it?

I enjoy tech-driven art and employing multiple disciplines in my work. When working on projects, personal or professional, I take care to exercise deliberation without overpowering my intuition. My guiding values are integrity and sincerity. I’m a learner. I like to know how complex things work and that drives my can-do attitude. Cheers!

Ok, enough baloney. Now, get back to the pretty pictures.

Contact Info

HP Envy 8 Note Display Box

Packaging design & engineering

Problem: Unattractive, generic-looking factory packaging. Glorify the product without the use of a dedicated point of sale material.
Solution: A display box which could be converted to a counter display. HP Envy 8 Note was released across Europe. See the unboxing video.

Biggest challenge: secure the products for transportation but make them easily accessible in-store, so that customers could pick up the product. A design cue for one's ability to pick up the tablet were the two 'hanging' in the air diagonally opposing corners which showcased the thin profile of the device.

Two additional custom renders of the keyboard were rendered in Octane Render and became part of the final print-ready artwork.

  • ClientHP
  • Date15 September, 2015
  • TaskDesign a luxury display box in which the product can be showcased
  • I take cradit forConcept; Packaging design; Visualization; Print-ready artwork; Supplier coordination; Direct customer contact
  • I give credit forLogos, icons & symbols design; Copywriting; Product design, engineering & photography
  • Cool toolsMoI3D; Octane Render; InDesign; Photoshop; Illustrator