Self-taught. Competence driven. VFX inspired.

I want to feel competent that I’m doing worthwhile work. Starting a day that way, feels like a victory before the battle has even begun. The sense of autonomy that comes with that translates into a 'there-is-a-way' attitude, it puts me in the zone, and it makes me present. And I’m a morning person.

My guiding values are integrity and sincerity. I’m a learner. I like to know, there’s no reason not to, and I don’t care for the bad rap which knowing things seems to have got in modern times. When working on projects, personal or professional, I take care to exercise deliberation without overpowering my intuition. Not easy! It doesn’t have to be easy.

Ok, enough baloney. Now, get back to the pretty prictures.

Contact Info

HP Envy 8 Note Display Box

Packaging design & engineering

Problem: Glorify the product without the use of dedicated point of sale material.
Solution: A display box which could be converted to a counter display. HP Envy 8 Note was released across Europe. See the unboxing video.

Biggest challenge: secure the products for transportation but make them easily accessible in store, so that customers could pick up the product. A design cue for one's ability to pick up the tablet were the two 'hanging' in the air diagonally opposing corners which showcased the thin profile of the device.

2 additional custom renders of the keyboard were rendered in Octane Render and became part of the final print-ready artwork.

  • ClientHP
  • Date15 September, 2015
  • TaskDesign a luxury display box in which the product can be showcased
  • I take cradit forConcept; Packaging design; Visualization; Print-ready artwork; Supplier coordination; Direct customer contact
  • I take no cradit forLogos, icons & symbols design; Copywriting; Product design, engineering & photography
  • Cool toolsMoI3D; Octane Render; InDesign; Photoshop; Illustrator