This is a part of over 7 years experience working with Nikon Europe on promotional bundles.
It's the one customer relationship which has taught me by
far the most during my time at Red Pimiento and for that
I'm very grateful.
Maintaining the look and feel, yet gradually and
consistently move the design forward through versioning
and concerning the seasons and target audiences across
all 3 categories simultaneously - DSLR, Coolpix and
hybrid, and for most of EMEA, required an encyclopedic
knowledge of reference, codes and models and their
positioning and history.
Sizing, type of material
and construction were advised with multiple
content configurations in mind. Communicating about the content was accomplished
by kit labels and evolved into a universal kitting system,
the benefits of which were higher efficiency, lower cost
Looking at all 7+ years as a whole, it was
an enterprise extending far outside a designer's typical
disciplines because with enough background and
accumulated customer knowledge moving forward to
directly maintaining a healthy customer relationship
alongside design happened naturally and efficiently.
Sourcing suppliers and building partnerships for a senior
designer are inseparable in my opinion because a designer's
direct contact with suppliers is essential. For the better,
the relationship, the better the supplier, the better the
designer and the better the client will be in the end.
It's a win-win.
I'm happy to write that,
having been between the client and the supplier, I've learned
the skill of talking with either one, and that's a different
kind of language accordingly.
Featured photography credits:
Climber Alex Luger photographed in the Lyngen Fjord of norway by Nikon Europe ambassador © Ray
Papua New Guinea Tribe © Chris McLennan
Fisherman's Village Bay © Daniel Dohlus
the Chaos - Tokyo Neon Lights © Lukasz Palka