Can you do it? Will it work? Is it worth it?

I want to feel competent that I’m doing worthwhile work. Starting a day knowing that, feels like a victory and the sense of autonomy which comes with it translates into a 'there-is-a-way' attitude. That puts me in the zone, and it makes me present.

My guiding values are integrity and sincerity. I’m a learner. I like to know how complex things work, and there’s no reason not to be able to find out. When working on projects, personal or professional, I take care to exercise deliberation without overpowering my intuition. Not easy! It doesn’t have to be easy.

Ok, enough baloney. Now, get back to the pretty pictures.

Contact Info


Short animations help communicate details very quickly and clients love them. That speeds up the approval process.


NURBS surfacing in MOI works quite well for thin walled objects like boxes.

Nikon Europe Promo Kit Boxes

Packaging design for commercial print

This is a part of over 7 years experience working with Nikon Europe on promotional bundles. It's the one customer relationship which has taught me by far the most during my time at Red Pimiento and for that I'm very grateful.
  • ClientNikon
  • Date2016 - 2018
  • TaskDesign promo kit boxes and manage their supply
  • I take cradit forSizing, Stock sourcing, DTP, Pre-press, Production coordination & Delivery
  • I give credit forPhotography, Die lines
  • Cool toolsInDesign; Illustrator; Photoshop; MoI3D; Octane Render


Maintaining the look and feel, yet gradually and consistently move the design forward through versioning and concerning the seasons and target audiences across all 3 categories simultaneously - DSLR, Coolpix and hybrid, and for most of EMEA, required an encyclopedic knowledge of reference, codes and models and their positioning and history.

Sizing, type of material and construction were advised with multiple content configurations in mind. Communicating about the content was accomplished by kit labels and evolved into a universal kitting system, the benefits of which were higher efficiency, lower cost and waste.

Customer relationship management

Looking at all 7+ years as a whole, it was an enterprise extending far outside a designer's typical disciplines because with enough background and accumulated customer knowledge moving forward to directly maintaining a healthy customer relationship alongside design happened naturally and efficiently.

Supplier relationship management

Sourcing suppliers and building partnerships for a senior designer are inseparable in my opinion because a designer's direct contact with suppliers is essential. For the better, the relationship, the better the supplier, the better the designer and the better the client will be in the end. It's a win-win.

I'm happy to write that, having been between the client and the supplier, I've learned the skill of talking with either one, and that's a different kind of language accordingly.


Featured photography credits:

Climber Alex Luger photographed in the Lyngen Fjord of norway by Nikon Europe ambassador © Ray Demski
Papua New Guinea Tribe © Chris McLennan
Overlooking a Fisherman's Village Bay © Daniel Dohlus
Cutting Through the Chaos - Tokyo Neon Lights © Lukasz Palka