Hi there!

You're looking at a collection of professional and personal work of mine. Most of it is packaging desing. Some of it is motion graphics.

Share your thoughts or ask me a question at hello@hristo.one

Happy viewing,

Hristo Arabadzhiyski



12 September, 2016

Amsterdam

Software: MoI3D; Unwrap 3D; After Effects;
Substance Painter; Element 3D; Illustrator

Motion graphic

See better, work better

MoI3D is a fantastic piece of software. It's the start of my pipeline when clients submit CAD data that I need to bring into Substance Painter for texturing or into After Effects. I'd typically have to remodel at least a part of it and assign basic materials. It's got a great .obj exporter, too, with lots of control over mesh tessellation, which makes UV-ing simpler. I like precision and this pipeline has proven very accurate and predictable.



14 September, 2015

Amsterdam

Software: MoI3D; Solid Edge; Octane Render; Photoshop; Illustrator

Packaging Engineering Rendering

Retail packaging and counter display in one

The client asked Red Pimiento for a way to present a tablet in retail with no other tool but its packaging. The shopper had to be able to, first, see how thin the tablet was, then, if the retailer allowed access, to pick and try the device.

The display box was manufactured and HP Envy 8 Note was released in it across Europe. See the unboxing video.

...AND these PHOTOREAL RENDERS

Property of Red Pimiento - Vijzelgracht 53B, 1017HP Amsterdam



6 November, 2015

Amsterdam

Software: After Effects; Element 3D; MoI3D; Illustrator

Motion graphic

See better, work better

The client wanted to present their product in video. The CAD models were provided. I retopologized it, textured it and animated it.

I find the After Effects - Element3D workflow to be very suitable for projects on tight deadlines. Although not my favorite, the speed is very high.

Rendered at Red Pimiento - Vijzelgracht 53B, 1017HP Amsterdam



3 March, 2015

Amsterdam

Software: After Effects; Illustrator

Motion graphic

The globe spinns round a gpu

The client approached me with an early verion of written copy, which was to be recorder later. The challenge for me was to illustrate it and to create continuity. A couple time-remapping passes once the client sent in the score and the voice over and it all came together nicely.



25 September, 2016

Amsterdam

Software: Sketchbook Pro; MoI3D; Solid Edge;
Octane Render; Photoshop; Illustrator

Product design Product development Engineering Photography

Nikon Action Toolbox

This was the kind of project that I call a multidisciplinary delight.
KeyMission was, at the time, a new product segment in the client's portfolio. There was no specific brief from the client. We knew it was a niche market and a product that was used in vary different ways by different users (e.g. snorkeling vs. climbing).

My goal was to design a very versatile case. The direction I took was modular. Different users could pick and choose the modules that would suit them most. The bag-in-a-bag design allowed for multiple different setups, answering a wider spectrum of user activities.

Property of Red Pimiento - Vijzelgracht 53B, 1017HP Amsterdam



7 January, 2016

Amsterdam

Software: MoI3D; Octane Render; Photoshop; Illustrator

Concept Packaging 3D

pure and cure

AGENCYNL (they are great btw!) was proposing bundling options to Weleda (an all-natural cosmetics company) that wanted to sell travel sized packages at stations and airports (you know, something you could just throw in your luggage last minute.)

I had to communicate Weleda's commitment to sustainability and harmony between nature and mankind. The ointments in that first aid bundle were to heal and protect you. To sell that promise, I needed to convey a sense of trustworthiness, purity and safeguarding.

The bundles were not manufactured, but they inspired AGENCYNL and their client for something even bigger!

Property of Red Pimiento - Vijzelgracht 53B, 1017HP Amsterdam



7 March, 2016

Amsterdam

Software: MoI3D; Octane Render; Photoshop

Concept Packaging

Mysteriously exclusive

Moulded pulp packaging is much less present on store shelves than conventional cardboard boxes. The creative freedom it offers is fantastic and that can break up the overwhelming sameness on the shelves, in which products become lost. I'd like to see that more out there, but start-up costs for it can be a big disadvantage.

Property of Red Pimiento - Vijzelgracht 53B, 1017HP Amsterdam



19 November, 2015

Amsterdam

Software: MoI3D; Octane Render; Fusion 8; Photoshop

Concept Packaging

Tough as a brick

Whenever possible I design packaging which "tells a story" about the product just by its shape, materials and attributes, not by means of word. It relies on intuition and reading shapes, rather than sentences. Not to say you don't need the latter. Ultimately, they should work well together by, first - attracting, and second - informing.

I was inspired by nature for this concept. Nature and math. Did you know that only 15 types of concave pentagons have been discovered, which can tile with one type of tile only? (see the tiled pentagon boxes on the image above) The last one was discovered in 2015.

Property of Red Pimiento - Vijzelgracht 53B, 1017HP Amsterdam



12 August, 2013

Amsterdam

Software: InDesign; Photoshop; Illustrator

Packaging

THE OFFICIAL EUROPEAN PACKAGING GUIDELINES BOOK

Once I thought I could become a teacher. Until now, I still like teaching people around me. Writing the official European packaging guidelines for bundle promotion of Nikon was like writing a textbook. The challenge was to make it understandable for the designers AS WELL AS for the managers at mar-comm.

Property of Red Pimiento - Vijzelgracht 53B, 1017HP Amsterdam



22 January, 2016

Amsterdam

Software: MoI3D; Octane Render; Photoshop; Zeuxis

Concept Packaging 3D Rendering

look...we need to be premium

Time for completion: 1 day! It was one of those projects you later look back at and think: I don't know how I did that, but I don't think I could pull it off again! I like working on concepts because I can go a little wild (but still reasonable) and push myself with a dose of uncertainty. Uncertainty makes my intuition stronger and intuition is good - it's controlled improvisation. And that's why, I think, you can't believe you pulled something off when you look back later!

Property of Red Pimiento - Vijzelgracht 53B, 1017HP Amsterdam